The Brand Extension Program
A 14k gold fine jewelry line, under your own name
We give independent retailers, boutique hotels, luxury shops and visionaries direct access to one of the most coveted 14k gold jewelry supply chains, without capital lockup. Your brand takes center stage; our backend quietly powers it.
No large opening purchase. No minimum commitment.
The core ecosystem
Thousands of 14k pieces, ready to carry your name
Masterfully cast, stamped and hand-finished, verified for authenticity and polished to a mirror finish. Five collections, one supply chain.
Chains & necklaces
Rope, Figaro, Mariner, Cuban, Monaco, Valentino, Snake, Singapore, Wheat, Box, Omega, adjustable and Rosary styles.
Bracelets & anklets
Bangles, link and Monaco bracelets, ID bracelets with engraving plaques, 15 Años, Stampato and baby bracelets.
Bridal & fashion rings
Bridal sets, engagement and eternity rings, wedding bands, nugget, mens and fancy rings, 15 Años, junior and toe rings.
Earrings
Ball, stud and huggy earrings, hoops, dangles and fancy statement pairs, birthstone and initial earrings.
Pendants & charms
Crosses and religious pieces, initials, numbers and zodiac, solitaire mounts, birthstones and hinged lockets.
Free data & media kits
Every piece comes with full product data and professional, color-accurate photography, ready for your site or catalog.
How it works
From application to your own line
- 01
Apply
Tell us about your business and your clients. A dedicated B2B account manager reviews your application and gets in touch.
- 02
Curate your line
Choose the pieces that fit your brand. Each one arrives with its product data and color-accurate photography.
- 03
Sell under your flag
Offer the collection to your clients and order as you sell, with no minimum. Many pieces ship the same day.
Open roles
All rolesQuestions
Questions, answered
Is there a minimum order or a large opening purchase?
No. The program has no minimum commitment and needs no large initial purchase, so your capital is not locked up in inventory.
What are the pieces made of?
Every piece is 14k gold: cast, stamped and hand-finished, verified for authenticity and polished to a mirror finish.
Do I get product photos and descriptions?
Yes. Every item comes with full product data and professionally shot, color-accurate imagery, ready for your website, digital menus or catalog sheets.
How do I know what is in stock?
Inventory data is updated continuously, so you can show the collection to your clients with confidence. Many pieces ship the same day.
Who is the program for?
Businesses that already have clients: established retailers, luxury hotels and resorts, boutiques, corporate gifting suites and independent operators.
How do I join?
Create an account and send the short application. Your dedicated account manager reviews it and contacts you about next steps.
Add a fine jewelry vertical to R52 Precious Metals and Jewelrys network
Put your name on a 14k gold collection without the capital risk. Applying takes a few minutes.